eBay product listings Ideas A good profile optimization at eBay store can increase your conversion to the great extent. Your eBay shop must have the total clarity about the product, good description, clear price and shipping, warranty, money back guarantee and descriptions etc. The design must be simple and clean and give clear directions. Having product title in the category allows better ranking Place keywords in the title up to 55 characters. The description must be short and informative and include keywords in it to increase the appeal. Use bulleted points and appealing colors for good layout. Use clear images that must have a strong visual impact. Using videos in descriptions allows the user to see the products in use. Use tags and links in the videos showing the usage of the product. Accreditation, guarantees, and trust increase reputation and trust of buyers.